CELEBRATING EXCELLENCE: TRAVIATA FLOORING SYSTEMS MARKS 21 YEARS OF INNOVATION

A legacy of quality and innovation in the South African flooring industry

From humble beginnings in April 2004 to becoming one of South Africa’s leading importers and wholesalers of luxury vinyl flooring, Traviata Flooring Systems celebrates its 21st anniversary with an expanded range of premium vinyl flooring solutions designed for both residential and commercial interiors.

Two Decades of Setting Industry Standards

Over the past 21 years, Traviata has established itself as a pioneer in the South African flooring market, consistently delivering products that blend aesthetic appeal, durability, and environmental responsibility. Trusted by architects, interior designers, and property developers across the country, Traviata has become synonymous with flooring innovation.

“Our journey over these 21 years has been defined by our unwavering commitment to quality and customer satisfaction,” says Hugh Krog, Traviata Commercial Manager. “We’ve grown from a small family business to a major industry player by staying true to our founding principles of integrity, innovation, and exceptional service.”

Expanded XL Dryback Collection Meets Modern Design Demands

To commemorate this milestone, Traviata has expanded its popular XL Dryback vinyl flooring collection, featuring two distinct ranges that meet modern design trends and technical requirements while upholding Traviata’s renowned product standards.

Urban Collection: Stylish Versatility for Contemporary Spaces

The Urban Collection strikes the perfect balance between affordability and high performance, making it ideal for residential flooring renovations and light commercial spaces.

• Board dimensions: 1520 x 230 x 2mm
• 0.3mm wear layer for resistance to daily wear
• Square-cut edges for a sleek, contemporary look
• 20-year residential and 5-year light commercial warranty
• Packaging: 7m² per box

Neutral greys and warm wood tones allow for seamless integration into any interior, whether modern or traditional.

Grandeur Collection: Premium Performance for Discerning Projects

The Grandeur Collection is tailored for high-end applications where durability and design excellence are non-negotiable. Perfect for retail stores, offices, and high-traffic areas.

• Board dimensions: 1520 x 230 x 2.5mm
• 0.55mm wear layer for heavy-use environments
• Micro-bevelled edges for natural realism
• 25-year domestic and 10-year general commercial warranty
• Packaging: 5.6m² per box

Designs such as Mount Fuji, Lions Head, and Baltoro offer a refined aesthetic with cutting-edge vinyl performance.

Technical Excellence That Professionals Trust

Both collections in the XL Dryback range deliver high-performance features that meet the demands of modern flooring specifications:

• 100% Waterproof – Ideal for kitchens, bathrooms, and wet zones
• Floorscore Certified – Promotes superior indoor air quality
• Exceptional Dimensional Stability – No need for expansion trims
• Slip-Resistant – Safe underfoot in all conditions
• Stain and Chemical Resistant – Low maintenance and long-lasting
• Acoustic Comfort – Quiet and comfortable underfoot

Sustainable Solutions for Responsible Specification

Traviata Flooring Systems is committed to eco-friendly flooring solutions. All XL Dryback products are formaldehyde-free and comply with low VOC emission standards, making them suitable for healthcare facilities, schools, family homes, and sustainable buildings.

Versatility for Every Application

With its broad design appeal and practical features, the expanded XL Dryback range is an excellent fit for everything from home renovations to large-scale commercial projects. Realistic woodgrain embossing and modern colour palettes provide interior designers and specifiers the tools to create beautiful, high-functioning spaces.

Looking Ahead: The Future of Flooring Innovation

As Traviata Flooring Systems celebrates its 21st year, the focus remains firmly on future growth, innovation, and excellence. New product sourcing, enhanced sustainability efforts, and outstanding customer service will continue to define the brand’s legacy.

“Our 21st anniversary isn’t just about celebrating our past achievements,” notes Hugh Krog. “It’s about reaffirming our commitment to innovation and excellence. The expanded XL Dryback Collection reflects that promise—blending cutting-edge vinyl flooring technology with timeless design to meet the evolving needs of South African interiors.”

For flooring professionals seeking the ideal combination of style, performance, and sustainability, Traviata’s XL Dryback Collection is the ultimate choice where quality flooring cannot be compromised.

For more information about Traviata Flooring Systems and the expanded XL Dryback Collection, visit www.traviata.co.za or contact your local Traviata distributor.